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The Swift Life Is Taylor Swift's Own Social Network
11 October 2017, 07:31 | Elsie Buchanan
Taylor Swift announces a social app for fans called The Swift Life
While there is no exact release date yet set for "The Swift Life", it can be expected in beta form before the end of 2017.
Glu Mobile, the gaming company responsible for hits like Kim Kardashian: Hollywood and bombs like Nicki Minaj: Empire is at it again with The Swift Life, an app that's all about the one and only Taylor Swift. Cue a 30-second video of various iPhone screens that show Swift interacting with her fans via posts, videos, and announcements. There is so much new coming from the Swift world, we can never fully know what's going to happen but we are excited about this new announcement.
The Swift Life™ is clearly for super-fans, but it follows a celebrity trend emerging in the past few years in which social media stars (like Lele Pons) or people like Kylie Jenner create their own apps to update fans with new content. It will also let you listen to music and chat with other fans. New songs, videos, and photos will be added each week for those who download the app, available in the app store later this year.
According to Glu CEO Nick Earl, The Swift Life is a "new digital entertainment project" with a deeply social environment. "We look forward to its worldwide launch later this year".
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There will also be something called Taymojis. Though Kardashian is likely still high up on Swift's enemies list, the singer can't help but recognize brand-building genius at work.
Users are encouraged to join in on the app to immerse themselves in the Taylor Life, so that they might further experience what it means to be truly obsessed with a pop star. And it's on the house.
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