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12 October 2017, 07:50 | Casey Mitchell
Vjeran Pavic The Verge
"What's even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products". Soon, shoppers will also be able to buy Target goods like Cat & Jack kids' apparel and Archer Farms food by voice over some Android and Apple phones.
Target joinsWalmart on Google Home. The two companies are also partnering up to build up their relationship going forward, with more Target services coming to Google Express starting next year. "Work is underway for Google and Target teams to bring this all to life".
On Google Home, you can order loads of Halloween candy and paper towels by voice when your hands are full in the kitchen.
Besides, Google Assistant will soon be gaining functionality for online shopping, now shopping via Google Home and Assistant is only possible on Android TV.
This will include using voice command to pick up orders in store and using voice shopping to purchase fresh groceries, he said.
"At Google, we are focused on continued innovation and making Google Express a platform to help retailers like Target offer consumers a high quality seamless, end-to-end shopping experience", said Daniel Alegre, Google's president of shopping and retail.
For Target, the expanded Google partnership follows a series of steps created to tackle one of the primary challenges facing its omnichannel strategy by rivals like Amazon. In August, it acquired a software company that manages local and same-day deliveries, and it's also now offering curbside pickup of online orders in the Twin Cities area. Assistant will showcase a few of the options, you choose which you want, then it's on the way to your house.
While Amazon's Alexa has assumed an early position as a leading voice-activated assistant, Google has stepped up its push into the space as its aligns its services to brick-and-mortar brands such as Panera Bread, which became one of the first national restaurant chains to begin offering voice-activated ordering and payment through Google Assistant. A full rollout of voice ordering is expected to come to all of Panera's 2,000-plus USA locations by the end of the year, the company has said.
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