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Southwest Airlines Announces Intention To Serve Hawaii
12 October 2017, 04:33 | Hattie Nash
'You heard that right': Low-cost carrier Southwest to launch service to Hawaii
Summer may be over but there's plenty of time to plan for next season.
In Los Angeles, Chairman and CEO Gary Kelly told the party-goers that "a day long-awaited by our customers, fans, and more than 55,000 of the world's most-loved airline employees is finally within sight - a day that will showcase your hospitality, about as far Southwest as you can go in the U.S".
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"We're thrilled to bring Hawaii next year as an option to more than 115 million Customers who already fly with us, annually", he said.
In addition, Southwest said it is considering nonstop flights to neighbor islands.
Many more offer fights with one or more stops along the way, though. Travelers have wanted Southwest to offer flights to Hawaii for years, and Kelly said it's one of the top questions from employees. The flights will utilize Southwest's newly acquired Boeing 737 MAX 8 aircraft, which the airline explains is the next generation of the 737 models.
American, United, Delta, Alaska Airlines and Hawaiian Airlines all offer service to and from Hawaii, and analysts will be watching to see if Southwest's entry has any effect on prices.
A study published by the business school at the University of Virginia earlier this year found that of 109 markets in which Southwest started service between 2012 and 2015, fares fell by an average of 15%, with almost a third of the routes enjoying a drop of more than 20%.
Nealon said the service will be a "game-changer in the U.S.to Hawaii market".
You may have heard us purposefully changing our language ahead of tonight's announcement to say it's a matter of when, and not if we serve Hawaii.
The Dallas-based carrier, known for its "bags fly free" and no-fee policies, said it wasn't ready yet to identify the mainland-Hawaii routes it will fly, but said its large presence in California is an indication that some of the service will come from there.
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