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Your Movies, Together at Last: Announcing the launch of MOVIES ANYWHERE
12 October 2017, 07:32 | Edward Lowe
After pursuing a solo quest for a digital movie download alternative to the movie industry consortium-backed UltraViolet, Disney has been joined by four other major studios - Fox, Sony, Universal and Warner Bros - in launching the Movies Anywhere service in the US today. Because this is a cross-platform solution, movies previously purchased on the iTunes Store will now be available to users on Android devices, and iOS users will be able to watch Disney movies they've purchased from the Google Play Store. Consumers can also redeem digital copy codes found in eligible Blu-ray and DVD disc packages from participating studios and enjoy them through Movies Anywhere.
In recent years, Disney has offered its service while the five other major studios-Fox, Paramount, Sony, Universal and Warners-supported UltraViolet, a similarly conceived service developed by Digital Entertainment Content Ecosystem (DECE) consortium, which included the aforementioned studios, sans Disney. The studios' download-to-own business has been outflanked by the easier-to-use subscription VOD services, from broad-reach ones such as Netflix and Amazon Prime to more movie-oriented movie-niche players like Turner's FilmStruck. According to Gilford, customers can also access their library on the new service (Disney Movies Anywhere will be phased out). Consumers can immediately stream or download any film from their Movies Anywhere library. Entertainment purchased or redeemed through digital retailers Amazon Video, Google Play, iTunes and Vudu, Movies Anywhere brings the movies people love together to create a simple, seamless digital entertainment experience across platforms.
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Movies Anywhere allows consumers to have up to five subaccounts, in addition to the master account. Using the free Movies Anywhere app and website, consumers can connect their Movies Anywhere account with participating digital retailers and enjoy their favorite digital movies from the comfort of their living room and across multiple devices and platforms, including Amazon Fire devices; Android devices and Android TV; Apple TV; Chromecast; iPhone, iPad and iPod touch; Roku devices and popular browsers.
"The magic really happens when you link to retailer accounts because you get to see that whole collection come together", Gilford said.
Movies Anywhere initially offers roughly 7,300 digital movies, along with previews and extras from the studios. Connecting with a second gets free copies of Big Hero 6, Jason Bourne and The LEGO Movie. The team behind Movies Anywhere seems to have learned from UltraViolet's mistakes, however, as well as Disney's previous successes. According to Karin Gilford, general manager for Movies Anywhere, conversations have also been ongoing with studios like Paramount Pictures and Lionsgate, though as of yet they're not part of the initiative.
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