techkenyot.com
techkenyot.com December 11, 2017


IGN have bought Humble Bundle

13 October 2017, 11:52 | Edward Lowe

This, in turn, means that Humble Bundle envisions a future where it's able to raise more money for charity.

In a round of acquisitions no one was expecting it was announced today that IGN had purchased Humble Bundle, but details of the deal including the amount paid have not been made public.

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In a deal that was likely not pay what you like, Humble Bundle has been sold to media company IGN for an undisclosed sum. Humble Bundle will officially join the IGN family, with the media company providing aid to Humble Bundle in order to give consumers "the best gaming bundles, book bundles, and store sales" on the site. In its announcement post today, Humble Bundle said that things will continue as normal for Humble Bundle and the products it now offers - it'll just have more resources at its disposal thanks to its new owner. They business has expanded to including publishing games, paying developers to make games for its subscription-based monthly game club, maintain a subscription-based online game service known as Humble Trove, and operate an online game storefront similar to Steam.

"If it's not broken, don't fix it", said IGN executive VP Mitch Galbraith.

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"We want to stick to the fundamentals in the short term. We don't want to disrupt anything we're doing right already", added Humble Cofounder John Graham. Seven years later, thanks to the generosity of over 10 million customers, we've now raised $106 million for charity. It's unclear how owning a video game publisher will affect IGN's video game coverage, but it could raise some conflict-of-interests until Humble and IGN clearly outline how the two entities will maneuver around this situation.

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