November 17, 2017

United States sports broadcaster ESPN's SportsCenter program launched on Snapchat

13 November 2017, 07:06 | Edward Lowe

ESPN's next take: sports in a snap

QUICK TAKES ESPN is taking its flagship ‘SportsCenter’ show onto social media with today’s unveiling of a series of three to five-minute shows on the mobile app Snapchat

ESPN's launch of "SportsCenter" on Snapchat comes as more layoffs are expected at the sports programmer, which plans to axe 100 positions later this fall, according to a Sports Illustrated report.

"SportsCenter" on Snapchat launches today as three- to five-minute shows with the DNA of the original franchise, but an attitude targeting the social media platform's primarily under-25 users.

SportsCenter is the latest in a slate of daily news shows that Snapchat now publishes inside its app. NBC was the first to create a twice-daily show; CNN has also abandoned its magazine-like edition to create a daily news show. The first show will be hosted by Emmy-winning sports personality Katie Nolan who join ESPN only recently.

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All things being equal I think he can train on Thursday so we'll wait until then and have a look at to see where he is at. Argentina are a hard team, but I obviously didn't coach the team well enough, ' Jones said.

On the television side, we've seen SportsCenter go 24/7 on ESPNEWS, we've seen Scott Van Pelt and Jemele Hill and Michael Smith get their own personality driven shows, and ESPN try to turn SportsCenter:AM into a morning show.

"The original SportsCenter defined and changed the way people watched sports", said Sean Mills, head of original content at Snap Inc.

ESPN is bringing "SportsCenter" to Snapchat in a twice-daily show - running at just a fraction of the length of its TV progenitor and with a cast of more dressed-down, millennial hosts.

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The ESPN hosts won't be sitting behind desks in suits and ties, and turning to highlights. "They're always looking for something new and fresh", he says. Other hosts for SportsCenter on Snapchat include Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson.

Though this hardly seems like the game-changer that will restore the show's former glory, it is firm proof that ESPN is, at the very least, exploring new ways to boost the brand. The evening show, which will be split Nolan and Duncan, will be more focused on providing analysis and personalized takes on that day's news. "Katie, Elle, Cassidy, Jason and Cy collectively bring a new style, energy and substance that I believe will connect with Snapchat's audience in a real way". "That's the most important thing to us". They'll dress more casually, their individual personalities will drive the shows' content, and the camera will be up close and personal.

Snapchat's core users are 18- to 24-year-olds who spend 35 minutes per day on the app through 20-plus visits.

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The deal is good for two years. The company is continuing to greenlight new series for the platform and recently formed a joint venture with NBCUniversal to begin a push into scripted programming.

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