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14 November 2017, 05:33 | Casey Mitchell
Wearables market share in Q3 2017. Image Canalys
In some ways, Apple's performance was even more impressive because supplies of the new watch were limited, meaning demand was stronger than the number of shipments indicates.
The Apple (NASDAQ:AAPL) Watch sold 3.9M units in calendar Q3 with 800K of the total coming from the Series 3 LTE model, according to Canalys data.
Only 800,000 units of the Apple Watch were shipped till date.
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Apple's launch of a smartwatch with cellular capabilities helped the company regain the lead for wrist-based wearables in the third quarter, shipping 3.9 million smartwatches compared to Xiaomi's 3.6 million and Fitbit's 3.5 million.
Jason Low added that "In China, customers with high expectations are being driven away by the service disruption fiasco in the country. Besides bringing in more stock, operators should work on improving their remote service provisioning systems to cater for the expected higher demand in Q4", says Low.
Samsung, Apple and Huawei, the top three smartphone vendors by volume in Q3 2017, have positioned smartwatches to complement their premium smartphones. Looking out to the current fourth quarter, the research firm said vendors are expecting a strong three month period with new smartwatches including improved health tracking features and a longer battery life driving demand.
"Apple and Samsung are increasing user stickiness and brand loyalty by adopting an ecosystem strategy, which includes wearables and audio accessories".
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