October 15, 2018

Facebook Announced the Messenger Kids App for children under age 13

05 December 2017, 04:51 | Edward Lowe

Facebook Announced the Messenger Kids App for children under age 13

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Facebook rolled out Messenger Kids, an app that lets the world's biggest social media company expand into a so-far untapped market of kids under 13 while also giving parents complete control over what their children see.

This includes Facebook's messaging via browser and the Messenger App. Loren Cheng, Facebook's product management director, said the company consulted with several groups including parents, experts in child development and children's media, in creating the app.

She cited research that shows some 93 percent of US kids ages six to 12 have access to tablets or smartphones - and 66 percent have their own device, often using apps meant for teens and adults.

The free app is aimed at kids under 13, who can't yet have their own accounts under Facebook's rules, though they often do.

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Facebook Kids is designed for under-13s who are now not allowed to use the Facebook social network.

Facebook said research showed young children were already using technology on a regular basis - but on apps built for teens and adults, raising concern among parents that their children might be communicating with strangers.

Recognizing the relationship between parent and child, and that we take our responsibility and their trust in us seriously. Moreover, kids can also use the Messenger Kids app to make video calls safely.

Before Facebook Kids users can add friends and video chat, text, or exchange pictures with them, a parent of both of the children concerned have to approve the friendship.

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With so many people starting to rely on Messenger as their main form of communication, a lot of people are taking to Twitter to vent their frustrations. A dedicated support team will work 24/7 to address any flagged issues.

Federal law prohibits internet companies from collecting personal information on kids under 13 without their parents' permission and imposes restrictions on advertising to them.

Facebook (FB) is looking for a younger demographic: your kids.

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