June 20, 2018

Lamborghini Urus revealed as the fastest SUV in the world

05 December 2017, 07:52 | Casey Mitchell

Lamborghini Urus revealed as the fastest SUV in the world

The Lamborghini Urus in Images The Italian super car maker's re-entry into the sports utility vehicle segment

There is also a high end infotainment system and a Bang & Olfusen sound system. The Urus sits on wheels ranging from 21 to 23 inches in diameter, fitted with Pirelli P-Zero tyres that were specially developed for the model.

Lamborghini have been teasing their new SUV for some time, the Lamborghini Urus is now official and it looks impressive. Users may find rear space lacking; the low roofline styling of the small "sport coupe" BMW X6 is apparent here as well, and rear-seat room in the X6 comes at a premium.

The Lamborghini Urus in Images The Italian super car maker's re-entry into the sports utility vehicle segment
Lamborghini Urus revealed as the fastest SUV in the world

The name Urus refers to a large bull which is an ancestor of domestic cattle, following Lamborghini's tradition of bovine-related names. The model could lift the brand's earnings by more than 50 percent in 2019, Dean said.

After a number of media leaks and marketing gaffes on Lamborghini's part, the Italian supercar maker has revealed its second SUV, the much hyped Lamborghini Urus.

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Meanwhile, the rear features a strong and complex design.

Asked about the prospect of the auto manufacturer entering Formula 1 - after F1 director Ross Brawn said he would like to get Lamborghini and other manufacturers involved - Domenicali said the answer was "no". It's fairly small for an SUV and has multiple entertainment and personalization settings meant to appeal to younger, cosmopolitan buyers or anyone looking for a Lamborghini he or she can comfortably use in places other than a racetrack.

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The Urus comes with all the driving tech you'd expect in a luxury SUV as well, including level 2 autonomy and an long list of safety features. Last year Lamborghini sold a mere 188 units in China, compared with 303 in the United Kingdom, a market 90 percent smaller.

The Lamborghini Urus will arrive in Spring 2018, with prices starting at £131,500 ($200,000 USD). The Urus might be an SUV, but there are only four individual seats, and it appears that all passengers will ride in the lap of luxury. The chassis floor is a high-strength steel material. From the front splitter and large air intakes to the floating rear wing and rear spoiler, these elements all contribute to the vehicle's overall drag coefficient.

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