techkenyot.com
techkenyot.com February 17, 2018


European Union lets luxury brands block goods from Amazon

06 December 2017, 09:34 | Hattie Nash

"Such a prohibition is appropriate and does not, in principle, go beyond what is necessary to preserve the luxury image of the goods".

Europe's top court has ruled that luxury good firms can stop distributors selling their products online on websites such as Amazon and eBay.

The Computer and Communications Industry Association said the ruling was "bad news for consumers who will face fewer choices and also less competition when they want to shop online".

Coty told the court that its main concern was to safeguard the cachet of its luxury brands such as Marc Jacobs, Calvin Klein and Chloe.

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Opponents have warned that restricting sales will hurt smaller businesses.

European competition law can not stop a luxury retailer that does not want its wares being trafficked via the online retail giant Amazon, the EU's highest court ruled Wednesday.

As quoted in Wednesday's ruling, Coty's contracts make specific reference to "the façade, interior decor, floor coverings, type of walls, ceilings and furniture, sales space and lighting, as well as an overall clean and orderly appearance" of the brick-and-mortar locations maintained by its partners.

Luxury owners have long waged a battle against what they say are free riders cashing in on their exclusivity and branding.

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The Court of Justice of the EU (ECJ) ruling came in a case involving USA cosmetics maker Coty's German subsidiary and German retailer Parfumerie Akzente, which sells Coty's goods on sites including Amazon against the company's wishes.

Earlier decisions by German regulators have found against big brands such as Adidas and Asics in similar disputes over online sales restrictions.

"Our preliminary view is that such manufacturers have not received carte blanche to impose blanket bans on selling via platforms", he said.

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