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Instagram Is Testing A Direct Standalone Messaging App To Replace Inbox
07 December 2017, 06:40 | Casey Mitchell
Instagram is testing a standalone messaging app called Direct
And it looks like Instagram is back on its bullshit with a new standalone messaging app.
The Verge reports Instagram is now testing Direct in five countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay. No timeline for a larger rollout has been given although if that were to become the end game, Facebook would find itself with a third popular messaging app alongside Messenger and WhatsApp and plenty of additional opportunities to serve ads to generate revenue.
The service essentially takes the main Instagram app's messaging features and packs them into a separate experience, which will seamlessly communicate with the main, feed-oriented app.
"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Instagram product manager Hemal Shah told The Verge. Swiping right from the Messages screen in Direct brings you directly to the main Instagram app. Most of the features that are in the Direct app can already be found on the current Instagram app.
The new app's structure feels a lot like Snapchat: When users open it, the camera pane will open, emphasising the app's focus on creating new material (photos and videos) to share. Direct comes with three sections: the inbox, the camera and the profile screen.
Instagram wasn't immediately available for comment.
The Direct app also comes with a feature that lets users switch to the main Instagram app.
Remember how upset people were when Facebook started requiring everyone to install the separate Messenger app?
Photo-sharing service Instagram is working on an spin-off messaging app called Direct, which could one day remove the built-in direct message service in the mainstream app. Hopefully, the same thing doesn't happen to Instagram Direct. Now, it has grown to 1.3 billion users, as pointed out by Business Insider.
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