techkenyot.com
techkenyot.com December 12, 2017


YouTube to launch a new Spotify rival, codenamed 'Remix', in 2018

08 December 2017, 07:21 | Edward Lowe

YouTube to launch a new Spotify rival, codenamed 'Remix', in 2018

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Tentatively called Remix, the platform has already secured rights from Warner Music Group.

2018 is going to start with a bang: YouTube looks set to launch a new music streaming service in March next year. YouTube is also presently in talks with Sony Music Entertainment, Universal Music Group and the Merlin Network of independent labels. Nonetheless, with Spotify having 60 million paying users and Apple about 27 million subscribers YouTube will have a mountain to climb to catch up. Yet major record labels say the growth would be even more significant if not for YouTube, which they criticize for not compensating them enough, considering how much people use the site to listen to tunes. Without major label support, a streaming service can not offer proper content to keep users interested.

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Google's worldwide music boss Lyor Cohen has previously spoken of the possibilities of bringing together Google Play Music's paid service with elements of YouTube. That morphed into YouTube Red in 2016, letting users watch any video without advertising. As well, it is believed YouTube has reached out to artists for help with promotion.

While the music streaming service is expected to arrive in March, YouTube is still grinding out the details of its deals, so it could face delays that push out that launch date.

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Vevo is majority owned by Universal and Sony.

YouTube hired former Warner Music executive Lyor Cohen a year ago to help oversee its music operations and serve as a liaison to the record business.

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