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13 January 2018, 04:45 | Elsie Buchanan
With the changing scenarios in showbiz, actors are promoting a more responsible outlook towards encouraging their followers for using any product. While many have taken the path in the past to promote fairness product others have made a decision to stay away from it and the recent one who has chose to do the latter is Sushant Singh Rajput, hence, joining the leagues with Kangana Ranaut, Ranbir Kapoor and Aamir Khan. The proposed endorsement reportedly required Sushant to feature in six advertisements over three years but, it's a "no" from the actor's end. "So despite it being a lucrative offer, he immediately turned it down", a leading daily quoted a source as saying. Last year, Kangana Ranaut turned down a hefty offer to become the face of a fairness cream, and now, Sushant Singh Rajput also refused a similar offer. Now joining the league is none other than Sushant Singh Rajput who recently turned down a brand because they asked him to endorse their fairness product. Sushant too feels it's a moral responsibility of actors to not send out incorrect messages to their fans.
It isn't uncommon to see some of our favourite stars propagating the idea of fair skin being attractive - a practice that was called out by Abhay Deol previous year when he slammed his colleagues for promoting skin lightening products. "We should not, in any way, endorse or promote the ideology of preferring one skin tone over another", he told Mumbai Daily.
After making his Bollywood debut in Abhishek Kapoor's Kai Po Che!, Sushant lend his face for a handful of critical characters which earned him many admirers. The actor is now shooting for Kedarnath which marks the Bollywood debut of Sara Ali Khan, daughter of Saif Ali Khan and Amrita Singh.
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