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15 February 2018, 07:28 | Edward Lowe
Snapchat is feeling the love right now
The company has broadly rolled out a major redesign of its application, and now it is seeing a massive uproar on social media, with users begging for Snap to roll back the update.
The update, which was released last week, separates content and interactions with friends from public and branded content from news services and other businesses.
The Change.org petition, started by Australian Snapchat user Nic Rumsey four weeks ago, said that many users were now resorting "risky" methods to try and reverse the update or reinstall older versions of the app.
At this time, when most of the users on Snapchat are frustrated with the company than never ever, the feature is arriving to help them solve issues.
Snapchat founder Evan Spiegel wrote in a blog post that he believed blurring the two had contributed to the rise of fake news. Are you a fan or would you rather Snapchat revert?
Users now swipe left to see and interact with their friends, and swipe right to see branded and celebrity content. Model and wife of U.S. singer, John Legend, Chrissie Teigen tweeted that she didn't like feeling that her followers no longer felt like friends as a result.
"One person tweeted "@Snapchat HATE the new #update", while another wrote, "think I use snapchat 90% less than what I did before the update".
Snapchat its statement about the development said that new updates usually "can take a little getting used to".
Rohan Midha, managing director of influencer marketing agency PMYB, told the BBC that Snapchat had made a mistake in removing celebrities and influencers - high profile individuals with lots of followers - from the "friends" section.
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Debra Aho Williamson, an analyst at eMarketer, said of the complaints about the app update: "We're watching users' reaction to Snapchat's redesign very closely, but at this point we don't see it having an impact on usage among young people". The detailed stats comprise demographic information such as location, age and contextual details based on a comparison made of their followers with other people on Snapchat. And so far, over a million people signed in agreement.
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