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13 March 2018, 12:49 | Elsie Buchanan
Inspiring Women The petition comes after Mattel announced their'Shero Barbie line
This is not the first time that the commercial activities of the Frida Kahlo Corporation are said to have angered some of Kahlo's descendants.
Mattel also provided a statement from the Frida Kahlo Corporation in which it said it derived its rights to reproduce Kahlo's image from Kahlo's niece, Isolda Pinedo Kahlo.
She may not have approved of being cast as a variety of Barbie, the best-selling doll whose image Mattel has updated so as to address criticism that in body type and lifestyle it had perpetuated damaging stereotypes about women.
Mattel, however, is saying that they're in the clear, and have been working with the Panama-based Frida Kahlo Corp, whose website claims it has "the support of the Kahlo family" and "is dedicated to educating, sharing, and preserving Frida Kahlo's art, image, and legacy".
A lawyer for Romeo added that Mattel did not have the rights to use Kahlo's image, according to the news agency.
Over the years the name and likeness of the Mexican artist Frida Kahlo, a fierce feminist and ardent communist, have been associated with a number of unlikely products.
But both the Frida Kahlo Corporation and Mattel have rejected the claims.
The toy manufacturer recently announced a line of dolls based on "inspiring women", including Amelia Earhart, Katherine Johnson, and Frida Kahlo, but relatives of the artist are insisting that the doll is unauthorized.
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In a ideal world, we would all rejoice and applaud the fact that our beloved Frida Kahlo is being immortalized with her own Barbie. "The Frida Kahlo Corporation actively participated in the process of designing the doll, Mattel has its permission and a legal contract that grants it the rights to make a doll of the great Frida Kahlo", it read.
Hayek's not the only one questioning the doll, with Kahlo's own family calling for a redesign. A member of the Mexican painter's family, in fact, disputed Mattel's use of her likeness. "It should be a doll that represents everything my aunt represented, her strength".
Her instantly recognizable look - unibrow, thick black braids, flowery, hand-embroidered Mexican "tehuana" dresses - and the boldness with which she wore it have turned her into a pop icon. In 2010 the Bank of Mexico said it would issue a 500-peso bill featuring the faces of Kahlo and her husband, the muralist Diego Rivera.
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