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techkenyot.com April 22, 2018


After Texture Acquisition, Apple's Prepping News Subscription Service

17 April 2018, 05:26 | Casey Mitchell

Apple bought Texture last month. Texture

Apple bought Texture last month.                  Texture

The tech giant is planning to launch a paid subscription news service following its purchase of magazine app Texture last month, reported Bloomberg on Tuesday. However, these are now sold individually.

This is actually not the first time Apple has attempted a news subscription service. Then, within the next year, Apple is expected to launch "an upgraded Apple News app with the subscription offering", and some of the revenue generated from the subscriptions will be distributed to the magazine publishers participating in the program.

But it's likely that Apple will approach the subscription service as Texture has, aggregating hundreds of magazines together in an all-you-can-read monthly service, rather than focusing on individual subscriptions.

Sell-Side Upside & Dividend: MPLX LP (NYSE:MPLX)
Citigroup reiterated a buy rating and issued a $46.00 target price on shares of Mplx in a research note on Friday, February 2nd. After $3.89 actual EPS reported by Apple Inc. for the previous quarter, Wall Street now forecasts -30.33% negative EPS growth.

Since acquiring Texture, Apple has reportedly parted ways with 20 of Texture's 100 employees. Altering the balance in favor of more subscription-based content could transform Apple News from a library- or RSS-like aggregator into more of a store. Now, Apple Music boasts more than 40 million subscribers.

Apple shares are up 0.5% to $176.72.

Apple will likely carefully curate the partner organizations for its news service.

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There will be some sort of revenue split between Apple and the publishers who will be featured in the service, but there's no details on that. However, it's likely that the company will use its current Apple News relationships to its advantage, as well as those that Texture brought into the mix (titles available on Texture included People, Rolling Stone, National Geographic, Sports Illustrated, and others).

Bloomberg says Apple is now integrating the technology and employees behind Texture into its own News app and team to develop the service.

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