techkenyot.com
techkenyot.com June 25, 2018


Apple's Tim Cook urges Duke graduates to think hard about data privacy

14 May 2018, 09:02 | Edward Lowe

YouTube Duke University

Tim Cook at Duke

"We reject the excuse that getting the most out of technology means trading away your right to privacy", Cook said Sunday at Duke University.

In March ahead of the March for Our Lives protest, he praised their passion for gun control following the shooting death of 17 people at their high school on February 14.

"Fearless, like the students of Parkland, Florida, who refused to be silent about the epidemic of gun violence and have rallied millions to their cause", Cook told the Duke commencement attendees. "Women who cast light onto dark places and move us to a more just and equal future", Cook continued.

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Almost three decades after he graduated from Duke's Fuqua School of Business, Cook returned to the university's Durham, North Carolina campus to deliver a powerful and inspiring speech to the new generation.

"Our country is deeply divided, and too many Americans refuse to hear any opinion that differs from their own".

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Cook opened by expressing his excitement to be back at Duke. Our schools and communities suffer from deep inequality. In every way and every turn, the question we ask is not what can we do, but what should we do, he further added. Ever since Apple itself became the center of attraction in the U.S. government's efforts to weaken encryption on smartphones and cellular networks, the company has become a poster boy for protecting users' privacy even in the face of extreme pressure. As for how he would handle such a privacy concern, Cook has said that such a scenario isn't possible for his company.

Cook also reiterated his belief that technology will continue to illuminate and expedite the graduates' future career paths. The concern for privacy is more than ever and it seems like the companies are experiencing a hard time fending off these attacks.

In his speech, the Apple CEO urged them to "think different" instead of accepting the status quo, echoing the words from Apple's famous advertising campaign from the late 90s. "Aided by technology, every individual has the tools, the potential and reach to build a better world", he continued.

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