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techkenyot.com June 21, 2018


Childish Gambino's 'This Is America' Tops Billboard 100

15 May 2018, 12:52 | Elsie Buchanan

Your EDM Premiere Childish Gambino – This Is America Matthew Meadow

Your EDM Premiere Childish Gambino – This Is America Matthew Meadow

Donald Glover's musical alter ego has pulled off a neat trick: Childish Gambino's "This Is America" debuted at No. 1 on the Billboard Hot 100 singles chart after he performed it on Saturday Night Live on May 5.

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"This Is America" has dominated the conversation online since it came out, so it's not all that shocking that it's hit No. 1. The video is what attracted a lot of the attention because of the matters it tackled. The song will finally replace Drake as the top artist on the chart, who possessed the last two number one songs in "God's Plan" and "Nice For What".

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During his panel talk at Red Bull's Music Festival New York Director's Series, Williams compared Gambino's controversial video with his own "Hate Me Now" visual starring Nas and Diddy (or Puffy at the time).

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As a result of the accompanying buzzing and socially-conscious visual, the track gave Gambino his first Hot 100 No. 1 and first track to break into the Top 10; his previous high was "Redbone" at No. 12 last August. "This Is America" also sold 78,000 downloads within the first five days of its release. The video earned 85.3 million views in its first week on YouTube, making it the biggest first week debut of any video this year and #1 on the YouTube Songs chart in 11 countries including the United States, the United Kingdom, Australia, and more. (Of course, many top-streaming songs lean hip-hop and are, thus, not in the wheelhouse of pop radio until they've proven mass appeal over multiple weeks.) By the time these songs become unavoidable on the airwaves, the Spotify and Apple consumers of the world have already moved on to the next sensation, or maybe even the one after that. His video took the country by storm due to its graphic and honest depiction of gun violence and police brutality.



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