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techkenyot.com October 16, 2018


Xiaomi Redmi S2 To Launch In India On June 7th

15 May 2018, 10:04 | Edward Lowe

Xiaomi product lineup – includes Mi 7 Lite Mi MIX 3s and more

Xiaomi product lineup includes mi 7 Lite Mi MIX 3s and more

There were talks of the smartphone heading to India, as suggested by the leaked firmware of the handset, last month.

The device is powered by Snapdragon 625 which can still be spotted on various Xiaomi devices selling in India, including the Redmi Note 5.

Xiaomi recently launched Redmi S2 in China, which has a selfie-focus and it is likely that this phone will be rebranded for the Indian market. On the eighth spot is occupied by Samsung Galaxy S9, and the ninth position was fixed another cheap mobile device - Xiaomi Redmi 5A with a cost of 5.5 thousand rubles.

Xiaomi dethroned Samsung as the largest smartphone brand in India during the fourth quarter of 2017.

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Redmi India, on its Twitter account on Monday posted an official teaser video which said the phone is scheduled to reach the Indian markets for June 7 in New Delhi.

Xiaomi increased its share of total eTailer shipments from 32% a year ago to 53% in 2018Q1.

The Xiaomi Redmi S2 with 3GB RAM and 32GB storage has been launched with a price tag of CNY 999 (roughly translates to Rs 10,600) and the 4GB RAM and 64GB storage is priced at CNY 1,299 (around Rs 13,700).

"As companies continue to reel under margin pressure due to rising custom duty and raw material prices, retailers and distributors in the offline channel fear a cut in their commissions to absorb the impact of price hikes". In the $ 400 to $ 600 segment, OnePlus was the market leader with 50% market share.

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With 30 million smartphones shipped in January-March quarter, this has been the strongest beginning to the year which is showing an on-year growth of 11%.

As stated by the report, JioPhone primarily led the growth of 4G feature phone market in the country which continued to grow at more than 50 percent quarter-on-quarter.

The rise in Oppo's position to third from fifth in the last quarter has been attributed to its mid-ranged A series with upgraded variants in 2018. The front camera also supports face recognition feature, which Xiaomi also rolled out to the Redmi Note 5 Pro. The China based group has four brands under its umbrella - namely itel, Tecno, Infinix and Spice. However, a vendor looking to establish itself for long term will have to show commitment by setting up the SMT units here. Samsung has 10.4 percent and Transsion has 7.9 percent share.

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