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16 May 2018, 01:51 | Casey Mitchell
Amazon is offering Prime members extra 10 percent off in Whole Foods Stores along with other
Amazon Prime Vice President Cem Sibay said Florida was chosen as the first state for new the Prime program because Whole Foods has a large presence in the Sunshine State, with 28 stores, including 11 in Broward and Miami-Dade South Florida.
Today's news is now formalizing those prior efforts with a standard rewards program where Prime members can expect to take 10 percent off sale items on a consistent basis, in addition to other weekly discounts on select items. Prime members will get an extra 10% off the hundreds of items already on sale throughout the store, and the company will offer a deep discount every week on best-selling items.
Items eligible for additional Prime member discounts will be designated by special signs in Whole Foods stores.
Amazon has fired another shot across the supermarket industry's bow. Amazon earlier made an announcement regarding the free two-hour delivery to its Prime members from Whole Foods stores and its subscription club with video streaming and fast shipping. But turning its Prime membership into the Whole Foods loyalty program could drive more people to its stores.
Customers need to download the Whole Foods Market smartphone app, link it to a Prime account, and swipe their phone at checkout, to receive the discounts, or use a linked phone number.
"This new Prime benefit at Whole Foods Market is a ideal pairing of healthy and delicious food at even more affordable prices", said Cem Sibay, vice president, Amazon Prime, in a statement about the discount program's launch. Customers can also go to the Whole Foods Market app to learn about offers each week. The move comes less than a year after Amazon announced plans to acquire Austin-based Whole Foods for $13.7 billion.
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