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techkenyot.com February 16, 2019


Facebook to discontinue Hello, Moves and tbh apps

04 July 2018, 02:21 | Casey Mitchell

Facebook is shutting down Hello Moves and the anonymous teen app tbh due to ‘low usage’ Ingrid Lunden @ 7 hours

Facebook is shutting down Hello Moves and the anonymous teen app tbh due to ‘low usage’		
		
	Ingrid Lunden

       @	   
   	7 hours

But given that there are a lot of more robust activity tracking apps (not to mention devices) out there now, it's not a surprise that both the app and the API will be deprecated by July 31.

They might have made up some excuse or PR-sounding reason for shutting three apps down, but it looks like Facebook is opting for the most honest one.

Facebook is shutting down a trio of apps launched over the last four years due to low user engagement. Bier's message suggests not, though he didn't go into further detail about the team or what they might be working on.

Facebook says it will delete all the data from the three apps within 90 days. Like Moves, Android dialers are hardly difficult to come by, and the Facebook-branded version struggled to offer much more than what was readily available elsewhere.

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Facebook launched Hello in 2015 as a way for people using Android in Brazil, Nigeria and the United States to combine contact information on their phone with information from Facebook. It's an anonymous social media app for high school students in the US.

"We regularly review our apps to assess which ones people value most", the company wrote in its announcement.

The app was later acquired by Facebook in 2017 and is expected to be put to rest in the coming weeks.

Tbh is an acronym for "to be honest", and the game-like app allowed U.S. teenagers to send compliments to their friends through a series of quizzes and polls.

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"We know some people are still using these apps and will be disappointed", the company said in a blog post late Monday.

"We need to prioritise our work so we don't spread ourselves too thin". Sometimes this means closing an app and its accompanying APIs.

"Tbh and Facebook share a common goal of building community and enabling people to share in ways that bring us closer together", a Facebook spokesperson said at the time of the acquisition. "And it's only by trial and error that we'll create great social experiences for people".

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