techkenyot.com
techkenyot.com October 20, 2018


Facebook inks £200 mn broadcast deal with Premier League for SE Asia

09 July 2018, 10:12 | Henrietta Morgan

The Premier League trophy

The Premier League trophy

According to The Times, Facebook agreed the first of its kind deal with the Premier League which will give the firm exclusive access to the lucrative Southeast Asian market.

Rights to broadcast games in the United Kingdom have been dominated by Sky and BT, but Amazon also recently managed to reach a groundbreaking agreement with the Premier League.

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However, the action will only be available to their Amazon Prime UK subscribers, which is the online seller's premium service available for a fee.

The social media giant has apparently beaten BeIN Sports and Fox Sports Asia to a three-year contract.

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Former Orlando Pirates and Kaizer Chiefs striker Pollen Ndlanya has urged South Africa's Premier League fans to get behind England and back them to go all the way at this year's World Cup. Facebook has been serious about bringing sports streams to its platform and it has even hired Eurosport CEO Peter Hutton for the objective.

Facebook is trying to enhance its sports portfolio and bid unsuccessfully against Star India for the rights to the Indian Premier League cricket competition past year.

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The deal will commence at the beginning of the 2019-20 season and run until 2022 and means Facebook will livestream all 380 Premier League matches in those countries.



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