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techkenyot.com September 24, 2018


IHOP acknowledges it faked IHOb name change

10 July 2018, 12:20 | Casey Mitchell

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The pancake chain has acknowledged that a name change announced last month was just a publicity stunt to promote its hamburger menu.

"We're giving away 60ยข short stacks on July 17 from 7a-7p for IHOP's 60th birthday".

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That (now) appears to be a pretty click marketing gimmick, because the chain announced on its Facebook page that the name change was all a ruse and that the IHOP name will remain intact. A full stack is $5.79. While pancakes are once again at the forefront, the new line of burgers will remain on the menu.

The change drew massive backlash on social media with some calling the move an "epic failure". IHOP's "word of mouth" score skyrocketed following the name change, according to YouGov BrandIndex data.

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After the name change, that number jumped to 30 percent. Hopefully no one got too attached to the alternative "IHOb" name in the process.

"It remains to be seen whether the buzz will translate to people being more likely to consider dining at IHOP", according to Business Insider.

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