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techkenyot.com July 18, 2018


Federation Internationale de Football Association wants Broadcasters to show Fewer Shots of Attractive Women

13 July 2018, 01:15 | Henrietta Morgan

FIFA orders World Cup broadcasters to stop zooming in on 'hot women'

World Cup: FIFA warns broadcasters about focusing on 'hot women'

FIFA's diversity boss, Federico Addiechi, has warned broadcasters to stop zooming their cameras on "hot women" during football matches.

We've done it with individual broadcasters.

But he then said Federation Internationale de Football Association had told its broadcast service to stop zooming in on "hot women" in the crowd and had been monitoring what the various national rights-holders were doing, too.

Powar said at a news conference on diversity and anti-discrimination that around 15 of these cases involved female World Cup reporters and the others Russian women on the streets.

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A significant amount of the pre-tournament discussion was centred around potential trouble between England and Russian Federation fans, after the clashes between the two sets of supporters in Marseille in 2016.

"This is one of the activities we definitely will have in future - it's a normal evolution".

According to Fare Network executive director Piara Powar, the real number of these cases could be even higher than what they have managed to document.

Several Russian women have also been accosted by fans attending the tournament.

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Croatia's current generation has mostly lived in the shadow of Šuker, Boban, Prosinečki and the success of the "Bronze Generation", though tonight they have an opportunity to surpass the already monumental July 11th date, and be the team to take Croatia one step further - the World Cup final. The latest JOE World Cup Minipod hosted by Dion Fanning and Paddy McKenna is here.

Anti-discrimination group Fare Network has been working to monitor discriminatory behaviour around World Cup games.

The research sampled more than 100 pictures from mainstream media reports and found the most popular stories and images about women focused on young and slender fans in the stands, The Conversation reported.

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