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Apple Kills Affiliate Program for the App Store, Mac App Store
06 August 2018, 03:45 | Casey Mitchell
Apple is Killing the App Store Affiliate Program
The announcement comes just over a year after Apple drastically reduced the program's revenue sharing rates for apps, cutting them from seven per cent to 2.5 per cent. Affiliates will still be able to earn revenues through linking to movies, TV shows, music and books within the iTunes Store, as well as to subscription to Apple Music. Even that, it would seem, is too much for impoverished Apple to pay its fans as apps disappear from the agenda as of 1 October 2018. Those who are unaware, the Apple Affiliate Program allows individuals, bloggers, and YouTubers to link an app to blogs and videos and earn a fixed commission if someone buys the app using that link. Apple reduced the rate for in-app purchases from 7% to 2.5% past year and where also going to reduce the app purchase rate to 2.5% but they changed their mind after pressure and protests from publishers.
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Apple originally provided a seven percent affiliate rate for apps promoted through the iTunes Affiliate Program, although the company dropped that rate previous year to 2.5 percent for in-app purchases, while reconsidering a decision to do the same for app purchases after publishers pushed back on the idea. As of October 1, no commission will be paid at all as Apple says the App Store does a good enough job of increasing app discovery. The company is maintaining its referral rate of 7% for music, movies, books and TV programs. All other content will remain part of the program.
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