Customers use the new Scan & Pay feature in the chain's app and then scan in the merchandise they want to buy with their smartphones as they walk through the store, 7-Eleven announced Monday.
According to Gurmeet Singh, 7-Eleven's chief digital officer, the aim of "Scan & Pay" is to increase customer loyalty by providing a seamless, hassle-free checkout experience. Scan-and-go technology will let shoppers use their phones to pay for merchandise they've selected.
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7-Eleven is launching a scan-and-go option at 14 stores in Dallas on Wednesday, with plans to expand it to other US cities in 2019, in an effort to make the convenience store chain more convenient. The app also lists available discounts, loyalty program rewards and promotional pricing.
The self-checkout service excludes items that require cashier assistance, such as hot foods, financial services and age-verified items like alcohol, tobacco and lottery tickets, 7-Eleven said. How can we make every 7-Eleven a breeze? Once a customer is near or in a pilot store, the option to "start scanning" will appear. Upon leaving these stores, customers scan a QR code in the store to confirm they paid.
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Since Amazon opened its first cashier-less Amazon Go store in late 2016, other retailers have been forced to grapple with how they'll compete with the convenience store of the future.
It had a 28% share of the USA convenience store market previous year, more than four times the 6% share held by No. 2 Wawa, according to Euromonitor.
As the following Digiday article reports, the mega C-store chain is testing a mobile self-checkout and pay app in some of its Dallas area stores. The Seattle giant reportedly eyes opening as many as 3,000 Amazon Go stores by 2021. I don't need to involve another set of technology if I can solve the speed issue. "7-Eleven continues to redefine convenience by providing frictionless experiences for our customers with Scan & Pay".
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