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09 November 2018, 05:25 | Casey Mitchell
Starting with Chrome 71 Google will strip out all ads from certain sites with a feature called abusive sites filtering. Stephen Shankland CNET
Google is now taking a more robust approach to the problem of abusive advertising, following today's announcement that Chrome 71 will filter out allads from websites where they are frequently found.
Google introduced an Abusive Experiences reporting tool in January for website owners to see if users have reported deceptive interaction on their sites, in the hope offending publishers will clean up their online properties. In general, if an ad is particularly misleading, destructive, or intrusive, it runs the risk of being deemed abusive. Both users and browser makers play a game of cat and mouse against misbehaving and even downright malicious ads and we're in for yet another round. This week, the company said that roughly half of these unwanted experiences include these abusive ads, justifying the crackdown.
Google has attempted to address these kinds of ads in past Chrome updates, with Chrome 68, released in July, preventing sites from opening new tabs or windows if they were reported for serving ads of this kind. If a legit company name, logo and branding is missing; the ad is misleading and would, therefore, be termed abusive.
These bad ads, said Sekhar dupe users into clicking on them by masquerading as system warning dialog boxes or non-responsive close buttons. If you are not compliant, you have to fix it within 30 days; failing to do so can lead to Chrome blocking ads entirely on your website. At the time, Google said that about 1 in 5 feedback reports it receives indicate that the user experienced some form of unwanted content.
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The Chrome 71 browser will look to take on malicious items like fake system dialog boxes, click-capture overlays and undesirable redirect pop-ups in an effort to improve the experience of those browsing the web, with the revenue hit created to pressure web masters into tidying up their acts. Before you know it, you're on a site which is clearly (or sometimes not) a phishing scheme intending to steal your personal information. Site owners can use the Abusive Experiences Report in their Google Search Console to see if their site contains any of these abusive experiences that need to be corrected or removed.
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