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08 January 2019, 09:21 | Casey Mitchell
Ahead of CES Apple puts up billboard touting iPhone security
Yoni Heisler @edibleapp
The advert, which appears on Marriott's SpringHill Suites right next to the Las Vegas Convention Centre where CES is kicking off, is short and sweet in its message: "What happens on your iPhone, stays on your iPhone".
With a minimal, white-text-on-black design, the ad features text prominently reading "What happens on your iPhone, stays on your iPhone", alongside an outline of Apple's smartphone. The ad concludes with a link to Apple's privacy page.
Apple does not have an official presence at CES this year, where Google takes up a sizable footprint, tripling its size from last year, CNBCreported.
One of the biggest digital companies surfaced a message on the side of a high-rise building in Las Vegas just in time for CES 2019, the biggest electronics show in the U.S.
For both startups and established companies from around the globe, CES is a vast ground - 63 football fields large - for making their products known.
More than 180,000 tech industry executives, analysts and investors are set to descend on Las Vegas, Nevada, from January 8-11, for CES, the world's largest consumer technology trade show. Apple has made its commitment to consumer privacy quite public, separating itself from Google and Facebook that have been called into question for their privacy practices.
Apple displayed a big message alongside a hotel at the start of CES that showed its commitment to privacy.
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