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Google Chrome’s Ad Blocker Ready For A Global Launch Starting July 9th
10 January 2019, 11:44 | Casey Mitchell
Last year Google rolled out what was effectively a built-in adblocker for Chrome - though it only applied to "intrusive" ads that didn't meet the standards set by the Coalition for Better Ads.
The Better Ads Standards were chosen based on the feedback of over 66,000 users around the world. In a blog post, Google revealed that the aforesaid guidelines identify 12 types of objectionable advertising strategies which publishers and advertisers should avoid, or else, the ads will be blocked.
This shouldn't be something new for website owners, as many have already corrected sites since late 2017 when Google first announced Chrome's built-in ad blocker rollout for North America and Europe.
On the mobile side, eight types of ads have been banned including pop-up ads, prestitial ads, ad density higher than 30 per cent, flashing animated ads, auto-playing videos with sound, postital ads with countdowns, full-screen scrollover ads and large sticky ads.
The initial update only affected sites in North America and Europe.
Google has been following the Better Ads Standards from the Coalition for Better ads for more than a year.
The Coalition is expanding its standards to cover all countries, which has prompted Google's forthcoming Chrome update. Now, with the help of the Chrome ad blocker, users will see a massive change in their web experience.
As Google has stated many times before, Chrome's built-in ad blocker aims to strike a balance between all-blocking ad blockers that hurt revenue for websites offering free content, and abusive sites that bombard users with intrusive ads without providing any meaningful content. It's been great news for those of us in the U.S., Canada, and Europe so far, as it means tens of thousands of websites no longer display those aggressive adverts.
Google says the overall aim isn't to block bad ads, but to encourage outlets to improve the way they deliver them - and it seems to be working.
Rare penny found in 1947 could be worth more than $1 million
The young coin collector made a decision to keep the cent in his collection for more than 70 years, until he died in September. One penny, in particular, is now dubbed the " most famous error coin" by Heritage Auctions, who is auctioning the penny.