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techkenyot.com March 26, 2019


Google Chrome’s Ad Blocker Ready For A Global Launch Starting July 9th

10 January 2019, 11:44 | Casey Mitchell

Last year Google rolled out what was effectively a built-in adblocker for Chrome - though it only applied to "intrusive" ads that didn't meet the standards set by the Coalition for Better Ads.

The Better Ads Standards were chosen based on the feedback of over 66,000 users around the world. In a blog post, Google revealed that the aforesaid guidelines identify 12 types of objectionable advertising strategies which publishers and advertisers should avoid, or else, the ads will be blocked.

This shouldn't be something new for website owners, as many have already corrected sites since late 2017 when Google first announced Chrome's built-in ad blocker rollout for North America and Europe.

Serena Williams' legacy secure despite infamous US Open umpire row: Chris Evert
On the women's side, Serena Williams has her sights set on a record-tying 24th career Grand Slam. Australia Open is slated to be held from January 14 to 27 in Melbourne, Australia.

On the mobile side, eight types of ads have been banned including pop-up ads, prestitial ads, ad density higher than 30 per cent, flashing animated ads, auto-playing videos with sound, postital ads with countdowns, full-screen scrollover ads and large sticky ads.

The initial update only affected sites in North America and Europe.

Google has been following the Better Ads Standards from the Coalition for Better ads for more than a year.

Adidas Debuts 2019 NHL All-Star Jerseys Made From Parley Ocean Plastic
The jerseys will be white with black contrast and will feature the crest of each players' team, another first for the league. But rather than have an abundance of colors out on the ice, the league paired up with Adidas to make colorless jerseys.

The Coalition is expanding its standards to cover all countries, which has prompted Google's forthcoming Chrome update. Now, with the help of the Chrome ad blocker, users will see a massive change in their web experience.

As Google has stated many times before, Chrome's built-in ad blocker aims to strike a balance between all-blocking ad blockers that hurt revenue for websites offering free content, and abusive sites that bombard users with intrusive ads without providing any meaningful content. It's been great news for those of us in the U.S., Canada, and Europe so far, as it means tens of thousands of websites no longer display those aggressive adverts.

Google says the overall aim isn't to block bad ads, but to encourage outlets to improve the way they deliver them - and it seems to be working.

New York City mayor announces $100 million health care program
MAYOR BILL De Blasio (second from right) announces a plan to offer low-cost or free health insurance to low-income New Yorkers. New York City Mayor Bill de Blasio announced Tuesday that the city would be providing all residents with health care .



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