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techkenyot.com March 26, 2019


Jaguar Land Rover to cut 4500 jobs

10 January 2019, 10:41 | Glen Norman

Jaguar Land Rover to cut 4500 jobs

Andy Street rejects No Deal Brexit to protect Jaguar Land Rover amid fresh job losses

Armstrong said that there "will be thousands" of job losses at Ford, which now employs 53,000 people in Europe, including its two United Kingdom engine plants at Bridgend and Dagenham.

The JLR job cuts come on the same day that Ford Motor Co. said it would cut thousands of jobs in Europe as it tries to turn around a region that's been a drag on earnings for years.

Thursday's move is part of a £2.5 billion ($3.2 billion) push announced past year to reduce costs and boost cash flow through 2020.

Andy Street discusses job losses at Jaguar Land Rover and a No Deal Brexit with I Am Birmingham reporter Paul Stringer
I Am Birmingham Andy Street discusses job losses at Jaguar Land Rover and a No Deal Brexit with I Am Birmingham reporter Paul Stringer

Meanwhile Jaguar Land Rover says it will cut 4,500 jobs as the carmaker addresses slowing demand in China and growing uncertainty about the U.K.'s departure from the European Union.

The electric cars will be built at its Wolverhampton engine plant and it will create a new battery assembly centre at Hams Hall near Birmingham as it develops a greener range of cars.

JLR, which has 44,000 workers in the United Kingdom, had cut almost 1,000 jobs in country in 20018.

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Dr Ralf Speth, Jaguar Land Rover's CEO, described today's moves as "taking decisive action to help deliver long-term growth, in the face of multiple geopolitical and regulatory disruptions as well as technology challenges facing the automotive industry".

In the United Kingdom, "continuing uncertainty related to Brexit" was blamed. "We have great belief in the potential of JLR's distinctive premium products and brands as well as in JLR's design and engineering capabilities", Tata Motors Chairman, N. Chandrasekaran said in late December.

Electric cars such as the Jaguar i-Pace (above) aren't cheap to produce, and JLR is grappling with an global footprint to ensure it's building its growing range of vehicles in territories where it makes sense, near customers and where the business case is strongest.

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New all-electric vehicles will be offered for all Ford models, while there will be a more "targeted" line up of models in the future.

"This is not about making the business today more efficient but completely redesigning it", Ford's European president, Steve Armstrong, told the Financial Times. The company said it would start a voluntary buyout program and implement a flatter management system as it increases investment in areas such as electrification. In September, Jaguar Land Rover boss Speth warned that the wrong Brexit deal could cost tens of thousands of vehicle jobs and risks production at the firm.

"Britain's vehicle workers have been caught in the crosshairs of the Government's botched handling of Brexit, mounting economic uncertainty and ministers' demonisation of diesel, which along with the threat of a no-deal Brexit, is damaging consumer confidence". Its new Slovakian factory has a capacity of 150,000.

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"Government ministers need to wake up and start doing more to support UK's vehicle workers and their colleagues in the supply chain if Jaguar Land Rover's recent success is to continue".



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