techkenyot.com
techkenyot.com March 24, 2019


Spotify is embracing podcasting with the purchase of two podcast giants

07 February 2019, 01:08 | Elsie Buchanan

Spotify is embracing podcasting with the purchase of two podcast giants

Spotify is embracing podcasting with the purchase of two podcast giants

Spotify did not specify the cost of acquiring the podcasting companies but did say it would invest between 400 and 500 million dollars this year for multiple acquisitions.

Spotify, the world's biggest music-streaming company, announced Wednesday it is buying two acclaimed podcasting companies, Gimlet Media and Anchor, as it tries to expand its empire of ears.

The value of the Gimlet purchase was put at $230 million by Recode, a technology website.

Barca silent on Messi injury, Madrid all fit for Copa semi
Barcelona last played Real in October past year at the Nou Camp, with the hosts winning 5-1. Now, they are looking to end FC Barcelona's run of four consecutive Copa del Rey triumphs.

One interesting aspect of these acquisitions is whether the podcasts will become Spotify exclusives, or whether they'll be able to be distributed elsewhere too. Spotify has hosted podcasts on its platform since 2015 and has already produced original podcasts, working with celebrities such as comedian Amy Schumer.

We are building a platform that provides a meaningful opportunity for creators, excites and engages our users, and builds an even more robust business model for Spotify in an industry we believe will become significantly larger when you add Internet-level monetization to it. But the deals for Gimlet, a producer of podcasts, and Anchor, a services company, signal the medium has progressed from a hobby to a key focus for Spotify.

"While podcasting is still a relatively small business today, I see incredible growth potential in this space", Ek said on a call with investors Wednesday morning. During its last round of funding in 2017, Gimlet was valued at about $70 million.

LA Clippers trade Tobias Harris to loaded Sixers
The 6-foot-9, 235-pound Harris can score from nearly anywhere - he's a threat from 3, from mid-range and driving to the basket. Coach Brett Brown refused to commit before Tuesday's win over Toronto that Fultz would be part of the playoff rotation.

The amount Spotify is looking to spend on podcast companies is greater than a year of for the entire podcasting market. Spotify now considers itself the second biggest podcasting platform in the world, behind Apple.

Either way, it seems that podcasts are coming back in force. Gimlet is known for producing the podcast "Homecoming", a fictional thriller, which was made into an Amazon series starring Julia Roberts. Anchor will bring its platform of tools for podcast creators and its established and rapidly growing creator base.

The acquisitions may also help reduce the money that Spotify pays to labels by cutting its music-streaming fees, some analysts said. "We look forward to continuing to empower creators all over the world to build an audience, generate revenue, and most importantly, have their voices heard".

Fowler blows big lead, recovers to win WM Phoenix Open
Moments later on 17, Grace found water. "It sucks, but it's just kind of put that behind me". Sure enough, Fowler bogeyed the next hole, and just like that his five-stroke lead was gone.

"We believe it is a safe assumption that, over time, more than 20% of all Spotify listening will be non-music content", said Ek, who expects the move to "meaningfully accelerate [Spotify's] path to becoming the world's leading audio platform". Therefore, if the service can get more people to listen to a higher number of podcasts, maybe it can even become the world's largest.



Other News

Trending Now

Pope Francis admits priests, bishops sexually abused nuns
The nuns recently asked the chief minister of Kerala to intervene on their behalf, after they say church officials ordered them to leave the state.

Nantes demand Sala transfer fee from Cardiff
Wreckage from the Piper Malibu was discovered in the English Channel this week after a privately-funded search began. According to BBC Wales, Nantes have given Cardiff a 10-day ultimatum over the first payment of five million euros.

I was not consulted on Syria pullout, CENTCOM chief Votel says
And when he addressed the Senate Armed Services Committee, Votel warned that an ISIS resurgence is possible. And within a year, USA military commanders told the IG, ISIS would be resurgent in Syria.

By 2100, oceans would become more greener and bluer
This change could have consequences, for example for fisheries and also on the ability of the ocean to take up carbon dioxide. Thus, more quantity of phytoplankton , lesser the blue color in the sea and more of green shaded water.

Trump Declares ‘America Will Never Be a Socialist Country’ in SOTU
Trump has also announced plans to withdraw the 2,000 US troops from Syria, saying Islamic State has largely been defeated there. The U.S. economy added 2.6 million jobs in 2018, the highest figure since 2015.

Taliban outline vision for post-war Afghanistan in Moscow peace talks
About 14,000 United States troops are still serving in Afghanistan and President Donald Trump plans to withdraw half of them soon. Speaking to Afghan TV channel TOLOnews, President Ghani said: "Those who have gathered in Moscow have no executive authority".

Woman killed by foul ball at Dodgers game in August
In a statement, the Dodgers said: "We were deeply saddened by this tragic accident and the passing of Mrs Goldbloom". The family plans to establish a fund in her memory to assist victims of such accidents and their families.

WTI Crude Oil Violates Support - Global Economic Worries Dominate
Also dampening market sentiment still were worries about weaker global economic growth and the US-China trade dispute. United States sanctions on Venezuela have been viewed as supportive for prices by helping tighten global supplies.

Atlanta United sign Florentin Pogba on free transfer
Imagine a world where Mourinho won, where Mourinho got his way. "We are very happy, everyone feels free". Arsenal and PSG, who take on United in the Champions League next week, have been keeping tabs on Bailly.

Trump's Comments on Watching Iran from Iraq 'Humiliating' for Baghdad
"Much work remains to be done, but my relationship with Kim Jong Un is a good one", he said in announcing their second meeting. North Korea has repeatedly urged a lifting of punishing US -led sanctions, a formal end to the war, and security guarantees .