techkenyot.com
techkenyot.com April 22, 2019


Sprint sues AT&T over ‘5G E’ icon as marketing claims heat up

09 February 2019, 05:07 | Casey Mitchell

Sprint sues AT&T over ‘5G E’ icon as marketing claims heat up

Sprint files lawsuit against AT&T over its misleading 5G Evolution logo

What started out on some Android phones has now rolled over to some iPhones, and, as a result, Sprint is ready to throw down the gauntlet in front of AT&T. There's just one problem: AT&T doesn't offer phones that support 5G yet, and what it brands as "5G E" is actually just 4G LTE Advanced.

Sprint says in the lawsuit that competition within the wireless industry, specifically between the big four carriers, is fierce, and since most people in the USA have mobile phones, carriers these days typically acquire new customers by pulling them away from competitors. I have personally already encountered AT&T customers who believe their Samsung phone now has 5G.

While a 5G smartphone has yet to be released, AT&T updated its phones to replace the "LTE" symbol commonly found atop of its consumer's mobile screens with "5Ge", which some say suggests that its phones are ready for the fifth generation of mobile tech. "Sprint's argument is that what AT&T is doing is damaging the reputation of 5G, while it works to build out what it calls a 'legitimate early entry into the 5G network space'".

German authorities probe potential Huawei security risks: Funke
There is also no evidence that Huawei's networking equipment has ever been used to spy for the Chinese government. He also reiterated that the company's products have never harmed national security of any country in the world.

"AT&T is so anxious about how limited their 5G footprint will be that they've renamed their existing LTE network '5G Evolution" said the firm's Neville Ray.

AT&T is accused of numerous acts of deliberate deception around its attempt to promote its LTE Advanced service as "5G Evolution". AT&T has been widely criticized for its 5G E tactic, but there's no indication that the company cares or is even the least bit interested in reversing course. There is the outright lie involved in suggesting something is 5G when it isn't and then there's the damage done to Sprint competitively and the outright damage done to the United States telecoms market by deceiving it into thinking 5G is already here.

5G Evolution and the 5GE indicator let customers know when their device is in an area where speeds up to twice as fast as standard LTE are available, AT&T said. Sprint contends in the lawsuit, published by Engadget, that AT&T is "deliberately deceiving consumers" into thinking their 4G phones have been upgraded to 5G.

Measles breaks out across the Philippines after Dengvaxia vaccine scare
On Thursday, Dr Duque declared that there was also an outbreak in central and southern Luzon and in central and western Visayas. The DOH Epidemiology Bureau (DOH EB) has reported almost 200 confirmed cases through January 19 in the region.

"We introduced 5G Evolution more than two years ago, clearly defining it as an evolutionary step to standards-based 5G", AT&T said.

T-Mobile also hit out at the firm, accusing it of "duping customers" with the move. AT&T's service is not 5G-ready or capable, and they have pulled stunts like this in the past. "Sprint will have to reconcile its arguments to the FCC that it can not deploy a widespread 5G network without T-Mobile while simultaneously claiming in this suit to be launching 'legitimate 5G technology imminently". That's thanks in large part to AT&T's bogus "5G E" marketing. It's 100% misleading garbage, that AT&T is fully aware of.

But AT&T has yet to switch on such a network for smartphones, prompting Verizon, T-Mobile and Sprint to pile on with tweets, full-page ads in print media and other statements condemning the rhetoric.

Obaseki Advocates Zero Tolerance, Decisive Action To End Female Genital Mutilation
In cultures that condone FGM, it is usually performed by a traditional practitioner with crude instruments and without anesthetic. February 6 each year marks the International Day of Zero Tolerance for Female Genital Mutilation .

Sprint also argues that AT&T's deception is working on some level, citing a survey it commissioned that shows 54% of polled consumers believing that "AT&T's "5GE" network is the same as or better than a 5G network", while 43% of consumers believe that AT&T is now selling phones that are capable of connecting to 5G networks.



Other News

Trending Now

Ireland's Kearney set for 6 Nations return
Toner is the third Ireland lock lost to injury after Iain Henderson and Tadhg Beirne. He's coming back to form after a long lay-off'.

Knicks to part ways with disgruntled Enes Kanter
With head coach David Fizdale focusing on youth, it will be interesting how Jordan fits into New York's plans moving forward. The Knicks have been trying to move Kanter for a few weeks, but his contract made things hard , according to the report.

Abortion case shows Roberts firmly at Supreme Court’s center
The Fifth Circuit's decision to allow the Louisiana law to take effect, is, as my colleague Imani Gandy explains here , bonkers. But those challenging it filed an emergency brief in the Supreme Court asking for it to block the law as they sought an appeal.

Apple warns app developers to remove or disclose screen recording code
The first step, he says, is having companies be more honest about how they collect their users' data and who they share it with. Sadly, Glassbox is hardly the only one of its kind and that app analytics industry isn't going away any time soon.

Who is Vishagan Vanangamudi, Soundarya Rajinikanth’s Fiance?
Rajinikanth personally invited Kamal Haasan to his daughter Soundarya's wedding personally, which is scheduled for February 11. Also read: Soundarya Rajinikanth and fiancé Vishagan Vanangamudi make a splash in a pre-wedding photo shoot.

The best Moto G7 deals
The G7 still features a Snapdragon 632 chipset but it is paired with 4GB of RAM while there is 64GB of expandable storage onboard. The G7 Play was released today in Brazil and Mexico and it will launch at some point in the next month in the USA for just $199.

GTA roads remain slippery as freezing drizzle continues
"It started out with ice pellets, that turned to snow and then we saw some rain and now a little bit of freezing rain", he said . Drivers are advised to slow down and maintain a safe following distance as roadways and parking lots may become slippery.

Kevin Durant Rips Media: "I Dont' Trust None Of Y'all"
We all have moments of frustration, times in our life when we maybe don't feel like talking. And now when I don't wanna talk to y'all, it's a problem with me.

United States merger to create sixth largest bank
In a CNBC interview, executives said the merger would allow them to invest more heavily in new technology demanded by customers. They said that when they combine, they'll have top-three market share in eight states. "These are both very clean banks".

RBI to cut rates again before elections, but no more
The Government's regulations, as already enacted, are weakening the impact of the monetary policy , the central bank warned. However, inflation dropping to a 18-month low of 2.19% in December appears to have prompted the MPC to go in for a cut.