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techkenyot.com April 22, 2019


Bud Light touches nerve with corn syrup Super Bowl ads

10 February 2019, 01:39 | Casey Mitchell

Bud Light touches nerve with corn syrup Super Bowl ads

Bud Light touches nerve with corn syrup Super Bowl ads

In the ad, a huge barrel of corn syrup is mistakenly delivered to a Bud Light castle - and then the king has to lug it around to the Coors and Miller castles to see which of its competitors the corn syrup belongs to.

The National Corn Growers Association rebuked the brand for boasting that Bud Light does not use the ingredient. "But maybe next $10 million could go toward better health benefits, parental leave, equal pay, and more jobs for reporters?" The commercials noted that Bud Light is "brewed with no corn syrup". "Thanks @MillerLight and @CoorsLite for supporting our industry".

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The game was a snoozer, the halftime show predictable (unless you're a fan of Adam Levine's nipples) and the commercials were mostly bland. "We're not standing with you".

Bud Light's Super Bowl commercial has been the talk of the internet, with users praising it for offering an unexpected cross-over with the iconic TV series Game of Thrones.

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"Anheuser-Busch fully supports corn growers and will continue to invest in the corn industry", a spokesman told the Wall Street Journal. This was due in part to decreasing consumption of soda; soft-drink makers have also moved away from corn syrup, replacing it with sugar.

"Dilly Dilly was a big piece of our medieval world and really helped us break into culture previous year", said Andy Goeler, vice president of marketing for Bud Light, according to AdWeek. "This attack especially hits home at a time when farmers are hurting due to challenging economic conditions", Chairman Mark Recker said in a statement. Perhaps the corn lobby wanted to keep it that way. Indeed, the most-watched television event of the year isn't simply a football game, it's a platform for companies to tout their products to a massive amount of people at once.

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