March 24, 2019

Fitbit Launch Four New Wearables & Upgrade App

08 March 2019, 06:39 | Silvia Roy

Fitbit Ace 2 fitness tracker aims to get kids up and moving

Fitbit introduces new Inspire ($70) and Inspire HR ($100), Versa Lite ($160), and Ace 2 for kids ($70)

One reason the company feels confident enough to continue releasing new wearables is that the market is continuing to grow, with Fitbit citing data from IDC research showing that the global shipment of wearable devices is forecast to reach 189 million units by 2022.

Building on the company's Fitbit Versa smartwatch, the Versa Lite includes most of the Versa's features, including automatic activity, 24/7 heart rate monitoring and sleep stage tracking. It's an everyday smartwatch that has most of the core fitness and smart features that the Versa is known for.

"Since founding Fitbit nearly 12 years ago, we've focused on making health fun and achievable for everyone regardless of fitness level or goals", Fitbit co-founder and CEO James Park said in a prepared statement.

If you've used the Fitbit Versa, you'll know a lot of the design that's on offer here.

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Fitbit is making a play for new customers who don't now sport one of the company's wearables on their wrists by unveiling four new, more affordable devices today.

If you're willing to do without the heart rate tracking (though, we'd argue that's the most useful part of a fitness tracker) you can get the regular Inspire for R1,300.

The watch itself comes in white, lilac, mulberry and marina blue colors.

Alongside the Fitbit Versa, the company also launched its first fitness band for kids called as Fitbit Ace. Besides having broad consumer appeal, Inspire HR and Inspire were created to meet the specific needs of the healthcare industry that chooses Fitbit because of trust in the brand, leading health and fitness features, design, price and its motivating large global health and fitness social network.

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Fitbit Versa Lite Edition, Inspire HR and Inspire devices will be available from April 2019, with the Ace 2 set to follow in "winter". They track your active periods (with 15+ goal-based exercise modes) and your rest periods (sleep tracking plus Relax guided breathing). Central to that growth is the rise of trackers for kids, which help parents keep tabs on their children's activity and form healthy habits from early on.

However, what is perhaps the Ace 2's biggest improvement over the original Ace is a new, cheaper price tag.

As previously leaked, the new Versa Lite looks nearly exactly like the regular Versa. Despite the name, the new model retains its physical appearance from its runs on Fitbit OS, and it offers sleep and exercise trackers.

For those who love a good incentive, Fitbit is also launching a new rewards beta program to help encourage users to maintain an active and healthy lifestyle. The Ace 2 has an updated, waterproof design with a built-in bumper to protect the display. It has various animated clock faces, challenges to get kids moving, and avatars and cover photos that kids can customize.

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