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Facebook steps up effort to rid site of vaccine misinformation
09 March 2019, 11:40 | Silvia Roy
Facebook to crackdown on anti-vaccine misinformation Mark Zuckerberg wants to reposition Facebook as a privacy-focused platform
-Facebook is also rejecting ads that spread wrong information about vaccinations.
And it's turning to legitimate global health groups like the CDC and World Health Organization to help identify risky vaccine hoaxes online.
Facebook becomes the next company to take a stand against the anti-vaccine movement with their announcement of new policies against the spread of false information about vaccines.
By reducing their rank, such groups and pages don't show up on the News Feed and Searches of other people.
Facebook said on Thursday it had removed 137 fake pages, groups and Instagram accounts in the United Kingdom and a further 31 in Romania for engaging in hate speech and making divisive comments.
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"We also believe in providing people with additional context so they can decide whether to read, share, or engage in conversations about information they see on Facebook", Bickert said.
Last month, The Daily Beast found almost 150 anti-vaccine advertising spots on Facebook that specifically target women over the age of 25, which is the demographic most likely to have children needing vaccinations.
Facebook Inc. has been criticized for allowing its platform to amplify anti-vaccine views, fueling a public health crisis.
"If a group or Page admin posts this vaccine misinformation, we will exclude the entire group or Page from recommendations, reduce these groups and Pages' distribution in News Feed and Search, and reject ads with this misinformation".
Recently, another social media platform, Pinterest, suspended all searches for anything related to vaccines. In the letter, he passed remarks that Facebook and Instagram, are "surfacing and recommending messages" that demoralize children's vaccination.
Most significantly, it will completely ban adverts that "include misinformation about vaccinations" and remove the ability of advertisers to target people who. Anti-vax posts and pages, however, will remain live.
Facebook is moving to halt the spread of misinformation in the form of vaccine hoaxes.
Like Facebook, YouTube has also pulled advertising from videos that feature anti-vaccination conspiracy theories, a move the video-sharing site initially publicized last month.
In February, Rep. Adam Schiff, D-Calif., sent letters to the heads of Facebook and Google, which also has been under fire for YouTube's role in promoting misinformation, asking how they plan to protect their users from potentially risky hoaxes.
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