May 24, 2019

YouTube Music arrives in India

15 March 2019, 06:57 | Elsie Buchanan

YouTube has also brought its premium service with original content to India

YouTube has also brought its premium service with original content to India

Having launched YouTube Music in the USA back in May 2018, the app is finally coming to India and if you love listening to covers and folk music that isn't readily available anywhere else but on YouTube, there couldn't be better news.

The company said subscribers of Google Play Music will get YouTube Music Premium membership as part of their subscription each month.

Earlier called You Tube Red the premium service offers ad-free playback and access to YouTube’s cache or original shows and movies
Earlier called You Tube Red the premium service offers ad-free playback and access to YouTube’s cache or original shows and movies

YouTube is already the most popular music-streaming service in India by some distance, thanks to 245 million active users for its main service there (a number from last August) and a huge catalogue of film-music videos.

Once you sign up for the Premium plan, you can enjoy ad-free music and video consumption across all your different platforms, with immediate playback as soon as you hit play and no interruptions during the play time. My video consumption mainly revolves around YouTube shows, and my music preferences are usually available on all the streaming services, making the INR 129 YouTube Premium subscription, the most sensible deal for my use. Since Youtube Music is built on Youtube, users cannot only listen to music but also watch videos. The service also opens access to all YouTube Originals, including American comedy-drama web series Cobra Kai and South Korean group BTS' critically acclaimed documentary series BTS: Burn The Stage.

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YouTube Music relies on Google's well-developed AI for suggesting new tracks, albums, and playlists to users. Barely two weeks after the launch of Spotify, Google has jumped right into the mix with the surprise launch of YouTube Music in India. "It's interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart. Whether you want to listen, watch or discover, it's all here", the company noted on an official press release.

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The paid members can avail the feature of having downloads of up to 100 loved songs on the mobile device through the Offline Mixtape automatically. If you don't mind with the advertisements while playing music, then the YouTube Music service will cost nothing.

Additionally, YouTube is also bringing YouTube Premium to India.

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YouTube Music will come with a subscription fee of Rs 99 (individual subscription) a month and YouTube Premium will be priced at Rs 129 (individual subscription) per month. It also entitles download option for the consumers. YouTube Premium subscription is bundled with normal YouTube, YouTube Music and YouTube Originals, while YouTube Music subscription is standalone music.

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