techkenyot.com
techkenyot.com April 21, 2019


Amazon reportedly exploring free, ad-supported music streaming service, Spotify shares slip

16 April 2019, 01:23 | Elsie Buchanan

Amazon reportedly preparing free, ad-supported music streaming service

Amazon tipped to launch a free, ad-supported music service to take on Spotify

Spotify is now the only music streaming service that offers a free, ad-supported option, and this version has more users (116 million) than its paid alternative (96 million).

Amazon is busy negotiating terms and conditions with several music labels to bring the ad-supported free service and expand its portfolio.

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Shares of Spotify Technology SA fell 4 percent on Monday after a report said Amazon.com Inc was in talks to launch a free ad-supported music service, which is expected to intensify competition for the music streaming leader.

It's easy to see where the new service would slot in - on Amazon Echo devices.

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This new service, if it actually appears, would in theory be more convenient than those options - at least for the casual music listener who only wants to hear a couple of the latest hits every now and again. "Might" being the operative word, however, since according to the Billboard report what Amazon is planning here will be a limited offering, compared to the much more comprehensive catalog of music Spotify tries to offer. While that price point is not any different from the monthly fees charged by Spotify and Apple for their industry-leading products, Amazon Music Unlimited access costs $7.99 for Prime members and $3.99 for Echo-only listening.

Does the world need yet another streaming music service?

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