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15 May 2019, 08:56 | Casey Mitchell
Xiaomi India launches Mi Express Kiosk: A vending machine for its products
The Mi Express Kiosks will acknowledge a few methods of payment, like cash, Visas, platinum cards, and UPI, enabling shoppers to pick the alternative they are most alright with. Xiaomi will be installing these machines across metro cities in public areas with greater footfall such as tech parks, metro stations, airports, and shopping malls.
By introducing these vending machine-inspired kiosks, the brand aims to develop a new retail strategy in reaching out to its consumers directly. With an Express Kiosk, however, it would become much simpler for customers to buy smartphones and accessories, without requiring any sort of active assistance of staff, which in a way, also helps the company reduce on the operational cost of setting up stores and other related expenses. However, the company is planning to set up more than 50 kiosks in the coming months. On a related note, Xiaomi opened its 1000th Mi Store in the country - in Rewari, Haryana. This Vending Machine will be launched with Mi Express Kiosks. As of now, the Mi Express Kiosks are only available in a couple of locations in Bengaluru. The booths will highlight items at a value like that accessible on Mi.com and Mi Home stores, the organization likewise elucidated. It is now piloting a new retail format - Mi Studio - to penetrate tier 2 and tier 3 markets. Before the end of previous year, the organization propelled its Mi Stores, which are littler than Mi Home outlets and are gone for country regions of India.
The Chinese Electronics Brand, Xiaomi is coming up with something new and unique for the Indian Consumers. The company is offering a wide range of smartphones under Redmi, Mi and Poco brand. The company has also expanded beyond mobile phones by launching IoT products such as Mi Air Purifiers and security cameras.
Today, more than 95 per cent of the Xiaomi smartphones are manufactured in India.
Xiaomi has been aggressively growing its presence in India and is now the highest selling smartphone brand in the country.
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