techkenyot.com
techkenyot.com May 26, 2019


Thanks to Google, we'll see more interactive ads on our mobile phones

15 May 2019, 03:53 | Casey Mitchell

An illuminated Google logo is seen inside an office building in Zurich

An illuminated Google logo is seen inside an office building in Zurich

Shortly Google will launch a more unified travel product to integrate flight and hotel search functions, while organizing people's travel plans and saving time on research.

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

The company will continue to use the Shopping service to take orders for in-store pick up or delivery from a variety of shops.

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At another conference last week, geared to developers, Google vowed to give users more control of the data they share on the Internet including by storing more information on mobile phones and tablets, rather than in cloud computing centres. Ads with images are expected to garner more clicks, which could lead them being shown in more results, executives said. Amazon now dominates online shopping and is, by some estimates, responsible for one third and one half of all e-commerce.

As an example, when using Google Images for certain things like living room furniture, you may come across a gallery ad that can be opened and explored.

Google, which gets about 85% of its revenue from ads, said recently that ad sales growth actually slowed down in the first quarter, which hurt its stock price in the short term.

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"When you can understand what a consumer is looking for and then show her a personalized ad in the moment she's ready to discover something new - that's a win-win". It's even devoting some workers to customer service to back up the products it features with shipping and other guarantees.

Normal ads will now appear in Google's discover feed which can be found on homescreens of many Android devices, the Google mobile homepage as well as on the Google App.

Shopping ads is another new advert feature from Google which will be introduced soon to a wider amount of Google platforms such as Youtube, the Discover feed and Google images.

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Squeezing more ads into more places may not move the needle too much, said Brian Wieser, group president of business intelligence at advertising firm GroupM.



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